Apple, the pioneer, for long the leader, always dismissed competition with disdain.
There were ruffles when an Asian company came up with a Galaxy brand 3 years back.
They were dismissed as copycats then & ignored.
The competition grew more stronger, Apple no longer wanted to ignore them.
-->S was a dipstick test for Samsung.
-->S2 was when they believed they had arrived.. just a year and a half back, it was the biggest badass of it's time. Sold 40 million units.
-->S3 sold another 40 million units & by now you could see that Samsung had that swagger, that confidence of a lion when it walked out.
Apple was clearly rattled by now, filing a slew of lawsuits against the copycats.
A court ordered Samsung to pay $1 billion in damages.
Samsung appealed & it won to quite an extent. The liability came down to $490 MUSD.
A good chance that it may be down to 0 by the time the case is settled.
But what Apple lost in return was much more than $490 MUSD.
Samsung cut off the screen panel supply & a slew of other parts Apple ordered from them.
And so the murky rivalry continued.
It's common knowledge now, that Samsung is out in the market with the next of it's super series 'Galaxy S'.
-->S4 launch - no hint of hesitancy, no browbeating only on hardware specs, nice and balanced.. they are now in the frame that a winner is in & their latest offering shows why.
What's new with me?
I feel i have grown up.. because these days i look down on the younger generation :)
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